the meadowlark and the chim-choo-ree and the sparrow set to the sky in a flying spree

Alyson Fox has established the new frontier for online shopping. With her new eco-friendly clothing line that uses completely sustainable fabrics, i.e. no zippers, etc. -- only buttons made out of fallen tree branches, organic elastics and fabrics, she shows it all on her website as though you were watching a mini fashion film.



Instead of stale photos of front, back, and side that in no way show the movement or livelihood beneath the folds, this website captures the essence of the clothing's material, style, function, and grace. The mini videos are so, so lovely, and so simple, and I am amazed at why this hasn't been tried before. This is the new frontier for internet shopping! Now you can really see how those high-waisted shorts will make your waist look from the back, and you will really be able to gauge just how that skirt flows about as you walk. I think my favorite of the 10 pieces shown is the walk down the stairs. She frames it so you see the entirety of the stairs first, and then the model enters the shot, walking down them one by one.

So. Lovely. Must. See.